As increasingly more businesses open their doors online, the world of digital marketing is ever expanding. With this comes a variety of interesting career options. But is it the right industry for you?

If you’re thinking about a career in digital marketing, you’ve come to the right place. Let’s explore the ideal skillset to have, how to get started, as well as a few frequently asked questions. 

What Are Some Career Options In Digital Marketing? 

Firstly, it’s important to understand that digital marketing is an umbrella term for a variety of smaller fields. It encompasses digital advertising, content creation and promotion, search engine optimisation (SEO), social media marketing, influencer engagement, email, mobile marketing and more. 

There is a large variety of specialised careers that can be considered. It’s essential to delve into each option to see what field you are most interested in. 

What Type Of Skills Should You Have To Pursue A Career In Digital Marketing? 

While there are many different types of specialised careers in digital marketing, most of them require the same type of skills. Some of these include: 

• Ability To Create Content 

Content forms the foundation of digital marketing. It is used to entice, engage, and convince people to take action. The following content skills are valuable:

• Strategising 
• Ideation And Storytelling
• Writing And Editing

• Ability To Think Creatively

When it comes to effective digital marketing, your competitors are always trying to achieve the same or better results. You can gain a competitive edge by thinking innovatively and finding creative solutions to challenges that come up.

• Great Communication

It’s important to have excellent communication skills to transfer messages accurately to target audiences and your internal team. Some information that often needs to be communicated includes marketing strategies, the benefits of a product or service, and the values of a brand.

• Great Knowledge Of User Experience And Customer Experience

Because you need to understand your customer and optimise their experience on your web pages, you need to have a good understanding of user experience and the general user journey. This may include things like taking care of the UX design of a product or service, UX writing, testing the performance and improving the user experience.

• Data Analysis 

Today, data is used in almost all parts of modern businesses. Data analytics refers to the use of different procedures and software to gather and process information from different sources. It can be highly valuable in providing insights into a target audience and help to enhance marketing efforts, as well as improve products and services. 

How Do You Get Started In A Digital Marketing Career? 

First, you need to gain some experience. You can take an online course and/or enrol in an internship. The key is then to build a strong resume and portfolio. You want to show that you have the right skills and experience to take on projects and develop successful strategies. 

If you have the opportunity to join a digital marketing agency, then go ahead. The experience you will earn working with professionals on different projects will be highly valuable. 

You can also become self-employed or even start your own digital marketing company, then begin your career as a freelancer and slowly build your clientele and grow your business.

Frequently asked questions 

Is digital marketing a challenging career?

It can be. The more digital marketing is evolving, the more challenging it becomes to truly stand out. Therefore, it’s important to stay at the forefront of digital marketing trends, gain the right skills and implement the best marketing tools. 

Will digital marketing ever be automated? 

While some tasks in the digital marketing field are already being automated, it’s important to know that many activities related to digital marketing require innovation, creativity, out-of-the-box thinking and careful analysing. As a result, it’s safe to say that most digital marketing careers won’t be fully automated soon. 

Next steps 

Starting a career in the digital marketing industry is a great choice. There is improved demand for digital marketing experts worldwide, the salary can be great and it’s a job you can do on your own or by joining a digital marketing agency. If this sounds like an interesting career option, start by deciding the field you want to enter and dig into the individual aspects required for the job.