Because of modern influences, digital marketing is an ever-changing industry. The methods that used to work for businesses no longer do, so new techniques are always evolving. One of the two biggest influences in digital marketing’s changing environment is tech innovation and creativity.
How innovation in technology is changing digital marketing
As technology is introducing new communication channels and tools, the needs of consumers change. As a result, businesses need to constantly adapt their marketing strategies to the needs of modern consumers by incorporating new technologies for more personalised and fruitful communication.
- Mobile marketing
With around 5.32 billion mobile phone users in the world, digital marketing has evolved to focus much more on mobile marketing. Mobile marketing now includes promotions sent through text and multimedia messaging, in-app or in-game marketing, mobile websites, m-commerce, and QR codes.
- Marketing automation
Using automation solutions through software platforms and technologies has become a very important field for marketers. New and innovative marketing automation technology allows businesses to streamline, automate, and accurately measure various tasks. It not only improves operational efficiency but also yields valuable insights to help create better digital marketing campaigns.
- Social media marketing
Social media and the technology it is developed on has influenced a revolutionary change for businesses by presenting unbelievable opportunities to market products and services to a much larger audience and create a strong brand reputation.
How enhanced creativity are changing digital marketing
Marketers continuously need to innovate, recreate, and sometimes even reinvent the game. As a result, they have to come up with new and creative ideas to work into their digital marketing strategies. Here are some of the ways creativity has changed digital marketing efforts:
- Experiential Marketing
Experiential initiatives that immerse customers within a product or deeply engages them can have ten times the return on investment, building measurable loyalty. It creates emotional bonds between consumers and brands. Examples of experiential digital marketing include live and interactive broadcasts on social media and augmented reality.
- Motion-based content
This type of content gives brands a new way to emphasise their personality and uniqueness. Interactive websites, animated content, video, or motion graphics, are just a few creative ways brands are improving their digital presence.
- User-generated content
This type of content allows businesses to leverage the power of fans and followers for creative content marketing. Sharing user-generated content also enables businesses to keep their sites or social media platforms fresh.
Ranking higher with innovative tech and creativity
Digital marketing generates around three times more leads than traditional marketing. Businesses that want to rank at the top of search results — and draw more leads and revenue — need to create valuable content. They have to delve into the world of tech and combine it with creative efforts to deliver marketing methods that stand out among competitors.